The initial client brief was that they wanted an Xbox One app that was visually distinct and didn't follow any of the common patterns seen in other apps. I only had a short amount of time, so I came up with two different concepts which I called "Stacks" and "Timeline. Stacks would have seasons organized into stacks which the user could scroll through with a slick zooming animation. Timeline would give more screen real estate to the auto-playing trailer in the background and have a strip of episodes along the bottom of the screen which could be expanded for more info.
The client loved different things about each concept. From Stacks, they liked the overlapping of tiles and the depth it brought to the design. It seemed a lot more alive than other Xbox apps, but looked pretty cluttered. Timeline was more clean and intuitive. I went back to the drawing board and needed to combine the two. I imaged an arc that the timeline would sit and scroll upon, with the next season peeking above the bottom of the screen.
Things shifted around a bit during the UI design, but for the most part the UI design held pretty close to my sketches. The client loved this direction, but missed the parallelogram tiles from the Timeline concept.
After making some changes, the client was extremely pleased. I took this direction and expanded the visual feel to enough key screens in order for the developer to create a working application!